Dear Business Friend,
The above statement may feel quite far removed from your emotions. Many of us are still tired from attempting to navigate a year filled with relentless attacks. Attacks from storms (economically and emotionally), attacks from fake news and conspiracy theories and what many of us experienced, an attack on our ability to earn a living. I am positive that all of us are feeling a bit confused and emotionally drained.
What joy you may say? Well point one is you are able to read this letter, you still have the gift of life! Lets cherish this gift. COVID-19 deaths have morphed from a far away statistical figure to a monster that has taken someone we loved and cherished, at least for many of us. The far away virus has become a living room companion and it is very easy for all of us to fall into a trap of fear and desperation.
As such I would like to challenge each and every one of us to ring in the New Year with joy in our hearts. Let us all be grateful for what we have and the privileges we enjoy. Let us be grateful for a health and as such our ability to still lead ourselves forward.
2021 will be a year of unbelievable turmoil and even faster change. As if this is not enough, we are also in an election year, which is guaranteed to be filled with headline hungry political glutens, short term thinking and the loved political strategy of division. Lets not fall for this.
Lets embrace the changing tides as best we can, we as entrepreneurs by default regard change as an opportunity. Lets buckle down and see how we can leave our beloved country as a better place in 2022.
We at the Diamond Chamber of Commerce look forward to serving our wonderful business community with vigour and passion in this new year and we thank each and every member that empowers us to do so.